This week we have unveiled our new-look websites and introduced The House of Daniel Thwaites.
For years Thwaites has been one of the best kept secrets in hospitality, hiding its light under a bushel.
It has made a name for itself as an award-winning family brewer with a large collection of pubs, yet in recent years the company has also been quietly developing an award-winning family of high quality hotels, spas and inns.
From 4-star hotels complete with spas and conference centres to historic buildings that have been painstakingly restored, they all offer the warmest of welcomes to people wanting to eat, drink or stay somewhere that is full of character.
And now they are coming together under a new collective: The House of Daniel Thwaites.
“We are not a boring, bland, cookie-cutter group giving a very mediocre experience – there are enough of them about in the world,” said Chief Executive Rick Bailey. “Every one of our hotels and inns is fabulous in its own right.
“We are bold in our design, friendly in our service and every one of our hotels and inns is unique in its style – people are often amazed at the challenge we take on when we develop our properties but we enjoy creating characterful places for people to visit through careful attention to the fine detail.
“We want to stop being a well-kept secret and shout loud about our fabulous British business – a great place to work and also a great place for our customers to visit.
“When we looked at what links it all together, it’s not the look of a building or a room, nor is it a menu or a product, although those are all important.
“The House of Daniel Thwaites is not another dull collection, it’s not even a brand – it’s a mindset, created through the eyes of the people working in our kitchens, bars, spas and housekeeping of our properties. It’s what differentiates us and putting it all together under The House of Daniel Thwaites is the clearest way for us to help our customers understand us.
“It stands for quality, rich experiences and feeling comfortable and at home wherever you find us.”
Hundreds of team members across the company have helped develop the new proposition and are bringing it to life. They have been sharing each property’s unique stories at brand workshops, together with their character and the guest experience that helps each stand out. As a result, despite working in completely different properties up and down the country, the culture and personality of The House of Daniel Thwaites shines through – a place where guests feel relaxed and get a little bit of themselves back.
Rick Bailey added: “I can’t remember another time in the company’s 211-year history when we have made such a bold and positive statement about our belief in our future.
“We’re all really excited about it – an organisation powered by our people, with ownership of their own properties, delivering superb hospitality in outstanding properties in great locations. We want to inspire like-minded people to know that whenever they are in one of our properties they can trust us to help them feel comfortable and at home.”